COMPETITIVE INTELLIGENCE IN THE STRUCTURE OF A MODERN ORGANIZATION 

Grosheva Ekaterina Sergeevna, lecturer, sub-department of digital economy, Penza State University (40 Krasnaya street, Penza, Russia), E-mail: e.yudina@outlook.com 

339.13 

10.21685/2227-8486-2020-4-1 

Subject and goals. This work is devoted to the study of competitive intelligence from the point of view of an effective management tool to determine its place in the structure of a modern organization and identify the work algorithm.
Methods. The study was based on the works of domestic and foreign scientists on this topic, as well as publications by representatives of the professional community of competitive intelligence specialists.
Results and conclusions. Based on the results of the work, the levels of competitive intelligence were determined in accordance with the of organization managements levels, the modern model of the intelligence cycle was developed, options for introducing competitive intelligence into the company's activities were studied, the universal model of organization competitive intelligence service in the company was proposed. The models obtained in the research can be adapted in any organization and used for further study of competitive intelligence as a business process. 

management, management system, intelligence cycle, competitive intelligence, business intelligence